5 Review Request Email Examples That Work | Elastic Email

Collecting client evaluates is a solid advertising and marketing approach that aids you much better comprehend your company. Customers will certainly have the ability to explain points you could not have actually seen on your own while including testimonials for prospective customers to check out too.

Unfortunately, as most of us recognize, obtaining testimonials as well as comments can be rather tough. Customers fast to react when something fails as well as commonly a fair bit slower when it involves composing testimonials proactively.

One of the very best means to prevent that concern is by sending out e-mails. Yet, they can’t be done hugely as it’s equally as very easy to obtain an unfavorable response if you send way too many e-mails simultaneously.

What Is a Review Request Email?

An evaluation demand e-mail is sent out to a consumer to request for their ideas as well as comments on the business’s service or products. These emails are part of a customer relationship strategy.

Unlike lots of various other kinds of e-mails, evaluation demands have a relatively stiff framework, as well as there’s little area for creative thinking (when contrasted to various other kinds, a minimum of). There is some adaptability, nonetheless, at the factor of the client’s trip. In various other words, there’s very little you can do with the material, however there’s adaptability in distribution.

Finally, if you obtain a well-written action from a consumer, make sure to thank them directly. Sending an automated “thank you” might create an unfavorable response if the client had actually placed a substantial quantity of initiative right into the evaluation.

It would certainly be also much better if you might execute the supplied comments, however as experience determines, some concepts will certainly be difficult to execute or as well expensive to be practical. In these instances, nonetheless, make sure not to inhibit the client as they might have better comments additionally later on.

Why Customer Reviews Are Important for Your Business

There’s no much better resource for info concerning your company than customer feedback. Customers reach see business without the exact same predisposition that you or your staff members have, so it’s as near to having an unbiased examination as feasible.

Additionally, there are countless advertising and marketing factors that sustain the concept of asking for testimonials. First, according to research, 77% of people regularly read evaluates when trying to find neighborhood services. 

According to the exact same write-up, 57% claim they would certainly be either not highly likely or otherwise in all most likely to utilize a firm that doesn’t react to testimonials. So, as described over, make sure to compose a response if somebody leaves comments.

On the various other hand, having lots of customer reviews provides trustworthiness to your company. Consumers prevent firms with little to no testimonials readily available online, despite sector.

Finally, favorable testimonials can be totally free advertising and marketing as they attract individuals to get items. In enhancement to that, lots of evaluation collector internet sites, such as TrustPilot, provide you a ranking as well as a widget that can be contributed to your internet site. Both of these include worth to your company as well as draw in even more consumers. Also, you can work with specialized respond js designers that will certainly include any kind of widgets that you might require.

Excellent Review Request Email Examples

VOLT Lightning

Volt Lightning could not be a firm you’ve become aware of. They’re a company committed to offering expert landscape design lights, so the majority of its consumers are experts because sector.

As you might see from the e-mail, there’s no flashiness in it. Their target market is experts in an extremely details sector with little to do with advertising and marketing or buzz. So, the business sends a fundamental e-mail with just one of the most essential information in it.

Additionally, they plainly sent out the e-mail at some point after the client acquired among their items. They include the name of the item, the order ID, as well as a call-to-action that instantaneously guides the viewers towards composing an evaluation.

Even the composing design is simplified. It’s brief as well as to the factor, similar to a lot of evaluation demand e-mails ought to be.

Alkaline Water Plus

Alkaline Water Plus is a water ionizer business offering items from the reduced 50s to 1000s of bucks. They’re a little bit flashier than VOLT Lightning, however the structure is still the exact same.

Their e-mails are fairly simplified, with the objective mentioned a number of times throughout. They likewise include a straight web link to the evaluation web page. However, they ought to have included a switch to make it attract attention greater than a simple message link.

Finally, Alkaline Water Plus offers an unique discount rate code for those that leave testimonials. It’s an usual approach that presses individuals to compose testimonials; nonetheless, some internet sites protest the technique, so any kind of advantages ought to be thought about thoroughly.


Source: TradeGecko

TradeGecko is a SaaS business that concentrates on supply as well as order administration. As we can see, TradeGecko opts for an entirely various method.

While the e-mail is still rather succinct, it’s much from the similarity VOLT Lightning as well as others. It’s catchier as well as far more laid-back, with brilliant photos as well as a cozy welcome.

They likewise refer to customers without TradeGecko as being “stuck in spreadsheet hell”. So, TradeGecko opts for a a lot more jokingly method than virtually every various other business.

Such a technique can function, however it needs to be thoroughly crafted, as well as the tone ought to correspond. Additionally, one ought to review the target market. Some target markets will certainly dislike such a tone.

Mountain Hardware

Mountain Hardware is a clothes business committed to climbing up lovers as well as experts. They blend components of the e-mails we’ve seen formerly right into one mix.

It’s a little bit flashier than several of the e-mails as it has a whole lot even more shade within it, component of which is the business branding. They likewise sent out the e-mail after the customer acquired several of their items as well as supplied straight web links for composing testimonials.

Yet, the e-mail stays concise. There’s very little message to it beyond the common method of pleasantly requesting for testimonials as well as offering a factor.


Moment is a firm that creates a picture editing and enhancing application called Grain. Since they released, they obtained excellent outcomes concerning download matters as well as total assistance. So, it was all-natural for them to send out an evaluation demand e-mail.

Notice that they did something totally various. They included a web link to a production somebody used Grain. While, in one feeling, it includes an unneeded web link that can make customers click out, it likewise thanks as well as distance to the neighborhood, which can function as a means to make the email more enticing.

They likewise included a brief item upgrade to the e-mail. This could not have actually been the very best choice as there’s no indicator in the title of the e-mail so it could obtain shed in the mix. 

Finally, the e-mail finishes with the possibility to both leave an evaluation as well as  send out a respond to contact their group. All in all, it’s a wonderful e-mail that’s concentrated on structure trust fund with the neighborhood as well as tries to obtain an evaluation via that.

How To Ask for a Review From a Customer

As you might have seen, e-mails have one point alike – they’re typically concise. There are no comprehensive updates or massive promos consisted of in them. If there’s anything added, it’s primarily concentrated on tempting the viewers to leave an evaluation. So, there are a couple of guidelines when composing such an e-mail:

  1. Keep it short. Don’t overdo it with the material as well as photos. Focus on asking the client to leave an evaluation.
  2. Be respectful. Remember, it’s a demand, as well as you’re requesting for the client’s time. Make certain the tone is best.
  3. Reinforce your brand name. Stay real to your branding. If you’re a hip as well as buzz business, placed that right into the e-mail. Don’t unexpectedly change to a mournful as well as severe tone.

Things obtain a little bit a lot more made complex when thinking about the approach in its entirety. There are countless touchpoints that need to be thought about independently.

Determine the very best time to send out the e-mail

There are countless factors in the purchaser’s trip when sending out an evaluation demand e-mail makes good sense. The guideline is to send it a couple of weeks after the customer purchases. However, not all services will certainly coincide.

SaaS firms could utilize account supervisors that frequently sound the client throughout their trip. Additionally, you can constantly package a number of items right into one as well as demand an evaluation for every.

There’s a great deal of adaptability, however guarantee sufficient time for the client to evaluate out the item.

Choose a technique that functions well for you at range

You won’t have the ability to send out each e-mail by hand. It would certainly take a massive quantity of time as well as waste a great deal of sources. That’s why you ought to select an excellent e-mail advertising and marketing option that will certainly allow you automate as well as scale evaluation demands. 

It will certainly likewise assist if the e-mail advertising and marketing company has themes as well as a photo collection. Both of these will certainly allow you construct evaluation demand e-mails much quicker, maximizing sources for various other job.

Personalize the evaluation demand

Good e-mail advertising and marketing carriers will certainly allow you construct some client information that you can utilize to describe the individual. Be certain to utilize these attributes to consist of the name, include the order ID as well as acquired product, as well as lots of various other points that make the e-mail appear much less automated.

Automation is a true blessing, however it increases uncertainties from consumers if it’s as well apparent. Personalize e-mails, as well as you’ll obtain a much better open, reply, as well as evaluation price.

Leverage client complete satisfaction minutes

Customers are most likely to react favorably if they’ve lately had an excellent experience with your business. While determining these via electronic services can be rather challenging, there are chances where you could discover them.

Forego various other timings after that, take advantage of the client complete satisfaction minute as well as send them the e-mail. You’re far more most likely to obtain an evaluation created by doing this.

Start with a flexible concern

Most evaluation demand e-mails ask exactly how the individual has actually suched as the item or business. These have an excellent factor, as they basically ask the client to do an evaluation in their head prior to participating in composing.

It’s a lot easier for consumers to compose an evaluation if they currently have actually a response developed in their heads. So, constantly include a flexible concern either in the title or someplace very early in the evaluation demand e-mail.

Let the consumers recognize for how long the evaluation will certainly take

Most individuals don’t have much time, as well as evaluation writing isn’t their very first strategy whenever there’s a cost-free minute. Make certain to consist of that the evaluation will just take a number of mins to minimize the stress and anxiety of taking time out of one’s active routine.

Review Request Emails Are Important

These e-mail themes as well as instances ought to function as your structure. Use them to compose a personalized evaluation demand e-mail for your very own company to make them a lot more reliable at obtaining what you desire.

Have any kind of various other fantastic instances or themes? Share the article with your responses as well as assist the globe compose much better evaluation demand e-mails.

About the writer

Skirmantas Venckus is an author by day as well as viewers by evening. He dislikes speaking about himself in the 3rd individual. He is likewise the development cyberpunk at Sender.net – the e-mail advertising and marketing company that is concentrated on user-friendliness, price, as well as energy.

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