MailUp’s 2022 Email Marketing data


A 2022 recap of MailUp, consisting of brand-new launches of the system, understandings, data and also the accomplishment of twenty years of task.

As is our year-end personalized, allow’s rewind and also have a look at the the highlights and also record on the data and also fads of this 2022.

This time, nevertheless, our standard end-of-year recap is a lot more crucial. Founded in 2002 in Cremona, this year MailUp commemorates twenty years of task and also market visibility.

So, this year, allow’s have a look at the annual report of our twenty years and also our advancement. 

2022 Email Marketing data (and also a lot more)

We start the 2022 record with a thorough take a look at the level to which our consumers have actually embraced the e-mail and also SMS network.
In 2022 (from January to December 1, 2022), all MailUp systems sent out in general:

  • 23.5 billion e-mails
  • 125 million SMS messages
  • 222 million e-mails sent out for Black Friday (+38.5% contrasted to summertime sales and also +195% contrasted to winter season sales)

Cross-referencing these 2 items of macro information with the 2022 Black Friday data and also with a total evaluation of fads of our 2021 Statistical Observatory, what arises is a better recognition of the capacity of the e-mail network and also sector ideal methods. This year, actually, our analytical studies have actually revealed an usual fad. Fewer e-mails were sent out with much less concentrate on the variety of mailings contrasted to better focus on project top quality and also significance. Especially on Black Friday, given that 2021 there has actually been a rise in the opening and also click prices of +14% and also +2.4% specifically in November alone. This truth emphasizes that – in 2022 – business have actually pertained to grasp the concept and also methods of mailing division and also e-mail project customization, reducing sending out regularity and also concentrating on boosted openings and also communications.

Another crucial truth arised from the Statistical Observatory (pertaining to email projects from 2021) is that our consumers’ shipment prices got to 99%. This result represents itself. It is pleasing provided the job carried out in current years to improve MailUp’s sending out framework safety and also integrity.

All our understandings and also marketing research can be discovered in our regular monthly e-newsletter: sign up for free here to get regular monthly understandings and also evaluation on Digital Marketing.

2022 MailUp data

While the 2022 Email Marketing fad has actually declared and also an indicator of a better business maturation, we have actually likewise verified 2021 some fads and also boosted our training and also assistance solutions. Here is a recap of the outcomes accomplished:

What’s brand-new on the 2022 MailUp system

These numbers are likewise the outcome of the continual renovation of our system’s attributes. This year we were once again committed to releasing devices and also maximizing attributes to enhance the system’s total capacity. Here are several of the developments introduced in 2022:

video in landing pages on mobile

These and also numerous various other attributes such as PDF and also HTML e-mail downloads and also the renovation of the whole system’s navigating food selection were the brand-new attributes we worked with this year.

Our largest information: Welcome Contactlab

In May, we saw the advancement of 2022: Contactlab signed up with the Growens team. And that suggested the combination of MailUp and also Contactlab deals and also the production of a solitary consolidated organization system. The procedure enabled the brand-new consolidated department of the Growens Group to come to be the primary Italian gamer of brand-new generation electronic cloud advertising options hence enhancing market competition.

Click here for the full story!

The occasions of 2022: webinars and also face to face occasions

2022 was the year that face to face occasions returned to. Here are several of the occasions and also rounded tables we became part of over the last year:

  • Digital Data and also Customer Journey masterclasses arranged by the firm search engine optimization AvantGrade and also the WOBI masterclass held by Martin Lindstrom
  • Fortronic in Bologna, online forum on modern technology and also advancement
  • Festival of Fundraising, kept in Riccione
  • World Business Forum (Mexico and also Colombia) arranged by WOBI, among the globe’s significant monitoring occasions
  • BTO in Florence, the leading Italian electronic tourist reasonable

If you’d like to attend our occasions, register for the e-newsletter and also get regular monthly updates on the MailUp globe: click here to sign up now!

MailUp Partner Programs

In 2022 we likewise committed unique focus to making our Partner Programs a lot more valuable and also useful:

  • we formally ushered in e-newsletters committed to our Reseller and also Referral companions. They are visits with information, suggestions, understandings and also beneficial product for collaboration tasks, assisting you keep up to day on the MailUp globe
  • we concentrated on preparing assistance product for our companions. We give genuine sets with job devices and also training sources to promote companion tasks with 360-degree assistance
  • our Reseller Hypercare workshop, an on-line occasion, brought several of our companions with each other. That’s just how we produced an initial minute of contrast to share responses and also renovation campaigns, along with viewpoints on our Reseller Partner Program
  • in one more workshop, Email Design with MailUp, we signed up with among our initial Referral Partners, Confartigianato Chieti L’Aquila, for the initially face to face MailUp workshop after the pandemic. We after that returned real-time to the workdesks of AcademyForMe in Chieti to provide a lesson in fundamental Email Marketing and also Email Design. This produced – absolutely free – a minute to discover functional use the MailUp system for our companion’s get in touch with network.

Interested in becoming our companion? Visit our web page to figure out the information or call us at partner@mailup.com

What to anticipate in 2023

New system attributes and also committed solutions, boosted e-mail deliverability solutions, webinars with study and also functional system presentations, market research and also e-mail network fads. All this and also a lot more awaits us in 2023.

Sign up for our newsletter to get all our latest news!

Happy Holidays from MailUp.

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