Product Update Emails – Best Practices & Examples


If you are a local business owner, you have actually frequently experienced the requirement to allow your leads as well as consumers learn about the item updates or the launch of brand-new attributes. Although you can make use of social media sites to allow your fans learn about it, you cannot still make sure whether your existing consumers or leads review it. That’s why e-mail advertising is a secure approach to notify all the worried individuals that you have something brand-new in shop for them.  

To see to it that your consumers discover the item upgrade e-mails appealing sufficient, you have to satisfy specific finest techniques.

So, allow’s get going. 

1. Figure out that ought to you send out the item e-mail to 

Firstly, you have to establish that will certainly profit one of the most from the upgrade. If it is a common item upgrade that will certainly make it possible for the warm leads or a lot of certified leads to make a quicker choice, send it to them along with the existing consumers. On the various other hand, if you have actually upgraded a specific item, it will certainly not matter for everybody. So, you have to send it to individuals that are utilizing the corresponding item. 

2. Send appropriate e-mails to the worried target market

Segment your data source according to the items they are currently utilizing or the ones they have actually shared passion in. It will certainly aid you send out tailormade web content to them. For circumstances: If you have actually improved the attributes of your tailored video clip capability, send out item upgrade e-mails to individuals that are currently utilizing it or have actually asked about it. 

3. Let the individuals learn about the advantages of the brand-new attributes

Rather than allowing the individuals recognize the technological facets of the item updates or attributes, discuss exactly how it will certainly profit them. Often, marketing professionals make complex the e-mail interaction with technological lingo. It leaves the individuals bewildered as well as they wind up neglecting the e-mail. You require to stimulate the viewers’s inquisitiveness via the e-mail. 

Based on your item kind as well as market, solution concerns like:

  1. How will the brand-new function conserve the customer’s time?
  2. How will it drive much faster service development?
  3. How will the item upgrade improve the customer’s way of life, general wellness,  as well as standard of life?

For instance: If you relate to the OTT market as well as are releasing a brand-new function like account transfer, you will certainly need to describe to the individuals exactly how it will certainly function as well as boost the customer experience. See exactly how Netflix has actually included the information in their e-mail. 

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Now use this concept to B2B as well as SaaS items like Dropbox has actually done. 

They have actually educated the visitors exactly how the brand-new item upgrade will certainly protect against concerns like rough playback as well as audio lag.

Dropbox-  Product update email
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4. Use the power of narration

Create a history concerning why you presented the brand-new function. You can make use of tales like an in the past as well as after, revealing the improvement. Alternatively, you can repaint your picture as a kind idea leader as well as make the e-mail a psychological read as opposed to a sales pitch. You can additionally share the Eureka minute that offered you the concept of releasing the brand-new item or function. For instance: The absence of a comparable item out there as well as the tomb obstacle dealt with by individuals. 

You can additionally highlight the payment of your group as well as exactly how they performed the brand-new item upgrade. If you have actually formerly introduced a beta variation of the brand-new upgrade, you can allow the visitors recognize exactly how the consumers are effectively utilizing it. Some brand names also ask for the individuals to check out the beta launch as well as be the very early adopters. Then, you can request their comments as well as include those adjustments to find up with an extra effective last variation of the upgrade.  

This instance by AllTrails is just one of the finest service e-mail themes. They have actually utilized a conversational tone mimicing a little bit of narration in their item upgrade e-mail. 

AllTrails- Product update email
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5. Determine whether you require to send out the e-mail

Some updates may not be so essential that you require to send out an unique e-mail. Decide which updates will certainly have a substantial influence on the customer’s general experience. Make certain that the e-mail includes worth to the consumer’s life as well as boosts your reliability. 

If it is a fundamental upgrade with small adjustments, you can do away with the e-mail as opposed to spamming the visitors with minor info. Not everybody in your data source will certainly be responsive to item updates. So, you can share specific updates on various other networks like your site, article, social media sites updates, as well as various other launch notes. Generally, launch notes have a great deal of info to be relayed. In such circumstances, you can have a blog site short article or have an unique source facility to archive all the brand-new item updates as well as attributes. 

Take a check out this e-mail by Pitch in which they have actually shared the web links to their sources to alert the individuals concerning the item updates. 

Interested individuals can click via as well as review it in more information. 

 Pitch- Product update email
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6. Add appropriate visuals 

It is an excellent concept to consist of informative pictures or GIFs to show the item upgrade. After all, visuals go a lengthy means in sharing the message much faster as well as better. Without pictures, your customers may not have the ability to recognize the precise use of the upgrade. Moreover, the ideal images will certainly bring far better client involvement as well as motivate the individuals to examine the upgrade. 

Codepen has actually done an excellent work by including the screenshot of their Asset Manager in their item upgrade e-mail. It will certainly offer a clear concept concerning the upgrade.

Codepen- Product update email
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In an additional e-mail, they have actually shared a picture of their Asset Manager in addition to the blog site web link for individuals that desire even more info.

Codepen- Product update email
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7. Use item upgrade e-mails to re-engage the inactive individuals

Your individuals may obtain non-active if a certain function that they require is not available. So, you ought to send out item upgrade e-mails as a component of the re-engagement advertising method. Let the consumers learn about the brand-new attributes you have actually included as well as exactly how it will certainly boost their experience. Make it uncomplicated for the individuals to do something about it by composing a brief as well as clear e-mail. 

Clear has actually sent a dazzling e-mail to re-engage their consumers by allowing them learn about their less complicated as well as much faster sign in.

[Although it is not exactly a product update email, it can still work as an inspiration for you.]

Clear- Product update email
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Need a lot more concepts?

Here’s an e-mail by Avocode that shares the general public launch of Jira assimilation via their item upgrade e-mail. It not just functions marvels for item advertising method however additionally assists revitalize the non-active leads. 

Avocode- Product update email
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8. Add a component of enjoyable to the item upgrade e-mails

Generally, item upgrade e-mails are a little bit monotonous. Try to keep a light as well as conversational tone to ensure that it does not look as well technological to the visitors. Use lively shades that make the e-mail appearance enjoyable. If the e-mail looks grim as well as boring, it will certainly delay the customers. 

Check out this item upgrade e-mail by Tome that has actually utilized lively neon tones to develop an abundant ambiance. Such receptive e-mail HTML themes will certainly amass a greater click-through price as well as even more sales.  

product update email by Tome
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9. Write a memorable subject line 

Your subject line ought to be encouraging sufficient to drive open prices. If you have all the factors reviewed over in position however an uninteresting subject line, your initiatives will certainly fail. Rather than treating it as an afterthought, offer adequate time to think about a convincing as well as imaginative subject line that brings in the visitors to open up the e-mail. 

Take a check out some instances below:

  1. HubSpot Integration

By ClickUp

  1. We’ve included brand-new attributes to make route time also much better!

By AllTrails

  1. Smiles Davis, allow’s obtain you begun with Replay

By Dropbox

  1. New: Introducing Profile Transfer

By Netflix

  1. New in Pitch ✨ Creator accounts, audio speaker sight, as well as a recall at Q2

By Pitch

Wrapping Up

Product upgrade e-mails ought to be an essential component of your advertising method, specifically if you remain in the B2B as well as SaaS market. If you wish to transform your introduce consumers as well as preserve the existing ones, item e-mail advertising is the excellent concept. Keep boosting your item constantly as well as interacting it to your client base. Make one of the most of this possibility to notify the consumers that you are focusing on their comments as well as aiming to fulfill their assumptions. 

 

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