Litmus: 10 Email Marketing Predictions from the Experts – Email Marketing Rules

Litmus welcomed me and also 9 various other Litmus Live audio speakers to share their e-mail advertising and marketing forecasts for 2023. My forecast had to do with client information systems:

The sunsetting of third-party cookies, launch of Apple’s Mail Privacy Protection and also App Tracking Transparency, and also various other adjustments have actually increased the requirement of services to use their cross-channel client information to make vital choices in their e-mail advertising and marketing programs and also various other procedures. Unfortunately, in many cases, that information is spread throughout the company in several data sources that don’t speak to each various other extremely well, if in all.

Adoption of client information systems will certainly increase in 2023 due to the fact that these systems resolve this trouble by accumulating all client information in one main database—in addition to cleansing the information, much better managing accessibility to the information, and also activating the information for use throughout networks. For e-mail advertising and marketing, this will certainly result in even more appropriate customization, much better division, and also smarter automation that leverages a bigger selection of triggers throughout networks.

Of the various other e-mail advertising and marketing forecasts, I particularly concurred with those by Aaron Beatty, Brian Westnedge, Lee Munroe, and also Rebekah K. Josefy.

>> Read all the predictions on the Litmus Blog

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