What is a Lead Magnet? 69 Tried & True Ideas & Examples to Use

Are you in search of lead magnet concepts however need assistance developing with a number of that your viewers would need?

Lead magnets are the cornerstone to enhancing your conversion charges. While a device like OptinMonster can get your supply in entrance of the best individuals, you continue to want the supply.

Whether or not it’s a reduction or an eBook, your lead magnet could be the deciding consider what number of new leads you appeal to. It’ll have an effect on the standard of these leads, as properly.

So, right this moment, we’re going to share 69 real-life, time-tested lead magnet concepts to encourage you.

But earlier than we dive into the lead magnet concepts, let’s uncover what a lead magnet is.

Exclusive Bonus: Download the 69 Irresistible Lead Magnet Ideas to develop your electronic mail checklist.

Here’s a fast overview of what we’re going to cowl on this article

What Is a Lead Magnet?

A lead magnet is a free useful resource that pulls potential clients on your area of interest to click on on. This free content material makes guests extra possible to enroll in your electronic mail checklist and ultimately change into paying clients.

This makes lead magnets one of the crucial essential components of your content material advertising technique.

Lead magnets can take many types, however they often have the next traits:

  • Promotes your small business (generates leads)
  • Free to ship (no price)
  • High perceived worth (perceived as priceless, useful, or informative)

Here’s an instance of an OptinMonster marketing campaign providing a lead magnet:


Right away, customers can see they’ll get 12 confirmed methods for changing abandoning guests. All they should do is enter their electronic mail handle.

That means clients get one thing of worth, the enterprise will get one thing of worth, and everybody wins.

Why Every Business Needs a Lead Magnet

If you wish to generate leads on-line, your small business wants a lead magnet. Period.

This is true whether or not you run a small weblog, podcast, membership website, or full-on eCommerce web site.

Why? Because electronic mail is a private factor. People gives you their electronic mail addresses with a superb incentive, even when they like your model. As a marketer, it’s your job to present them a compelling motive to take action.

(Note: in the event you want clarification on why electronic mail is the easiest way to market to anybody on-line, try our full newbie’s information to electronic mail advertising right here.)

For instance, let’s say you’ve a weblog put up on the highest 10 methods to enhance customer support. At the tip of the put up, you ask readers to hitch your electronic mail checklist for “updates.”

Or, as a substitute, you might ask readers to hitch your electronic mail checklist and get a free, downloadable PDF case examine detailing a real-life instance of 1 enterprise that used these ten methods to enhance its customer support.

Which supply will you get probably the most electronic mail signups?

Precisely—the second!

Now that you simply perceive the significance of lead magnets, you might surprise what makes a superb lead magnet.

What Makes a Good Lead Magnet?

There are seven issues that your lead magnet ought to do if you need it to be irresistible.

The finest lead magnets:

  1. Solves an actual downside – in case your lead magnet doesn’t clear up an actual downside that your buyer avatar has, or if it doesn’t give them one thing they need, it gained’t work in any respect.
  2. Promises one fast win – your lead magnet ought to promise (and ship) one fast win on your avatar. In different phrases, it ought to assist them to attain one thing rapidly.
  3. Super particular – don’t create a lead magnet about one thing normal. The clearer you’re about the advantage of your lead magnet, the higher it’s going to convert potential clients (and in the event you can personalize this lead magnet to a particular touchdown web page, that’s even higher!).
  4. Quick to digest – PDF checklists are likely to convert properly as a result of they’re so fast and straightforward to digest. eBooks or prolonged reviews could make your prospects really feel overwhelmed.
  5. High worth – your lead magnet ought to have each, excessive perceived worth and excessive precise worth.
  6. Instantly accessible – your lead magnet will work finest if it may be delivered instantly. People love on the spot gratification.
  7. Demonstrates your experience or UVP – when somebody consumes your lead magnet, it ought to present your experience or distinctive worth proposition. This helps flip leads into clients down the street.

If you’ll be able to nail these qualities, conversions will dramatically rise throughout your web site.

Now that we’ve seen what makes a superb lead magnet, let’s rapidly cowl the way you get that lead magnet in entrance of the best individuals.

69 Irresistible Lead Magnet Ideas and Examples

Here are 69 lead magnet concepts damaged down into 5 main sorts.

Because we now have a whole lot of lead magnet examples to point out you, be happy to make use of the navigation beneath to leap to a specific sort of lead magnet:

Ready to create your lead magnet? Let’s dive into the 69 extremely efficient lead magnet concepts to extend your subscribers.

Exclusive Bonus: Download the 69 Irresistible Lead Magnet Ideas to develop your electronic mail checklist.

Useful Lead Magnet Ideas

Useful opt-in bribes assist to avoid wasting your consumer time, vitality, cash, and extra. This sort of lead magnet is compelling as a result of it’s a “silver bullet”: one particular, actionable resolution to an issue.

It’s human nature to need probably the most wonderful end result for the least quantity of labor, so be sure that your lead magnet does all of the arduous work for them.

Let’s check out some helpful lead magnet examples.

1. Checklist

Let’s begin with our favourite lead magnet instance: the guidelines.

Checklists convert the very best out of all of the lead magnets as a result of they’re so simply consumed. They condense the consumer’s information into one actionable checklist.

They’re additionally tremendous fast to create. For instance, you’ll be able to summarize your widespread weblog posts as a guidelines and switch them right into a content material improve. Then mix that content material improve with a 2-step optin type, and also you’ll see an enormous increase in your conversions.

Here are two examples of checklists we’ve created for customers such as you:

Ultimate Optin Form Checklist: This guidelines accommodates an inventory of all 63 parts that it is advisable create the last word optin type.

Ultimate Optin Form Checklist

On-Page website positioning Checklist: How to Fully Optimize Your Posts: You can print this out and seek the advice of it everytime you wish to optimize a web page for website positioning.

Download the OnPage SEO Checklist

2. Cheatsheet

Cheatsheets are basically the identical as checklists, however they offer customers an inventory of tips or processes they’ll repeatedly observe to attain a particular profit.

They’re irresistible to individuals as a result of they take away the necessity to assume.

Here’s an instance of a cheat sheet created for bloggers: 52 Headline Hacks: A Cheat Sheet for Writing Blog Posts That Go Viral.


Bloggers need their weblog posts to go viral, so this can be a benefit-driven lead magnet for them.

It additionally removes the necessity to assume: no extra racking your mind about tips on how to get your weblog posts to go viral when you’ve this cheat sheet!

3. Template

A template can present an overview, or some place to begin, so all of the consumer has to do is fill within the blanks.

The Magic Email Template is a good lead magnet template instance– it’s one thing entrepreneurs and small enterprise homeowners can copy and paste, customise a number of phrases, after which ship off to attach with influencers and VIPs in your trade immediately.


To take your lead magnet sport one step additional, create a group of lead magnet templates, like Digital Marketer’s Ultimate Facebook Ad Template Library.

4. Swipe File

Swipe recordsdata are arguably much more irresistible than templates as a result of all you need to do is copy them of their entirety.

For instance, The Ultimate Social Media Swipe File consists of 72 headlines for social media posts that you could merely, properly, swipe!


5. Examples

Examples work properly as lead magnets as a result of individuals are trying to find examples on a regular basis in all completely different industries.

For occasion, Bidsketch (a proposal software program) makes use of a Sample Client Proposal as a lead magnet.


You might flip one among your widespread posts right into a lead-generating machine by optimizing it for “[your keyword] + examples” after which including an instance lead magnet as a content material improve.

6. Script

Scripts are nice lead magnet examples in case your purchaser persona wants one thing to assist them converse or write.

For occasion, in the event that they need assistance prepping for a job interview, you might supply a script for pitching themselves to a possible employer.

Another nice lead magnet instance is that this widespread lead magnet created by Marcus Krieg: 3 Persuasive Video Scripts You Can Steal.


7. Toolkit

A stylish sort of lead magnet thought is the toolkit. Why? Because everybody desires to know what instruments the professionals use!

Syed’s Toolkit for Growing Your Online Business isn’t any exception. It’s an enormous hit!


The better part about toolkits is that you could often change into an affiliate for these merchandise. Not solely does the toolkit present a helpful useful resource to your guests, however it may possibly additionally generate extra income for your small business.

8. Web App

An internet app is a free device that lives in your website and requires a login. Of course, customers have to enroll by electronic mail to get the login.

For instance, Bryan Harris created an internet app referred to as ListGoal, which is free to make use of. However, Bryan will get your permission to electronic mail you while you join it.


9. Resource List

Lists of assets are priceless as a result of they’re big time savers. Whenever you pull the entire finest stuff collectively, you save your customers a whole lot of analysis time.

My Giant Guest Blogging Index has been an enormous hit for that motive. All the analysis has been achieved for somebody seeking to write visitor posts.


10. Calendar

Calendars may also be useful in quite a lot of industries.

For instance, in the event you’re within the health trade, like Blogilates, you might supply a exercise calendar. That approach, your customers don’t have to consider what workouts to do every day since you’ve already mapped it out for them.


11. Plan/Planner

Similar to a calendar is a every day, weekly, or month-to-month plan you’ve mapped out for somebody.

For instance, 5 Free Meal Plans is a good lead magnet for a busy mother who’s struggling to seek out the time to determine what’s for dinner each evening.


Your lead magnet might be a clean planner the consumer fills in with their plan. These clean planners are additionally helpful as a result of they make organizing simpler for individuals.

Mayi Carles sells these enticing planners, however they may simply as simply give away a digital pattern as a lead magnet to whet your urge for food for extra.


12. Worksheet/Workbook

A worksheet (or workbook) is much like a planner, besides that it often helps individuals to finish a particular train or determine one thing out.

An ideal medium for that is an editable workbook that somebody can obtain and fill out on their laptop. Teachable has an ideal, in-depth tutorial on utilizing Adobe InDesign to create a workbook lead magnet.


13. Printable

A printable is very nice in the event you’re in a artistic discipline and your customers need one thing enticing that they’ll print out.

Or, your consumer must print one thing out to be helpful once they want it, akin to a purchasing checklist or a grocery checklist, like this one from Rustic Redhead.


14. Inspiration File

Does your consumer want inspiration? People all the time search the web for inspiration, so why not give it to them as a neatly packaged lead magnet?

This Logo Design Inspiration eBook, for instance, is ideal for designers searching for inspiration for his or her subsequent emblem.


15. Prompts

While inspiration recordsdata typically supply visible inspiration, prompts assist to encourage by providing you with concepts to consider.

60 Journal Prompts is a self-help lead magnet that helps customers with “self-love, self-discovery + a spot of self-coaching.”


16. Calculator

If your customers have to take care of numbers, why not create a calculator and gate it as a lead magnet?

VWO has some nice calculators on their website which may be an ideal lead magnet thought. For instance, this A/B Split Test Significance Calculator is helpful for any marketer seeking to see whether or not they have sufficient visitors to gather essential knowledge.


17. Generator

People typically seek for turbines to create one thing rapidly with out considering. If a generator is helpful on your viewers, think about gating it.

HubSpot has a helpful weblog subject generator on its website. They aren’t utilizing it as a lead magnet, however they definitely might in the event that they wished to.


18. Spreadsheet

Spreadsheets can be utilized to create all types of priceless assets. They’re a programming device proper at your fingertips!

DebtHelper makes use of a free finances spreadsheet to gather electronic mail subscribers. They even embrace a bonus video information on tips on how to use the spreadsheet.


19. Recipes

Many recipes are freely obtainable on the web, so that you would possibly think about this a nasty lead magnet thought. However, you’d be stunned how many individuals will optin on your curated recipes.

ConsumingWell is aware of this, and that’s why they use an exit-intent popup to supply their finest wholesome recipes and diet ideas delivered straight to your inbox.


Educational Lead Magnet Ideas

Educational lead magnets educate customers a few extremely related subject to your choices. These lead magnets assist customers to know why they want your services or products, so that they’ll be primed to purchase.

The better part about instructional lead magnets is that they place you because the authority in your trade. People will bear in mind the place they first realized one thing, so educating them is a good way to construct model consciousness and credibility.

Let’s check out some instructional lead magnet examples.

20. Gated Content

Gated content material is just a weblog put up or a part of a weblog put up that’s hidden behind your lightbox popup. This is without doubt one of the best lead magnets to create as a result of it makes use of your current content material!

One factor you are able to do is to gate the second half of a protracted weblog put up. You can do that simply with OptinMonster by utilizing one among our inline optin lead magnet templates + our Content Lock function.

Optin Monster Content Lock

If you go together with gated content material, you may additionally wish to learn to create a paywall. That will reserve premium content material for paying subscribers and generate extra passive earnings on your website.

21. Tutorial

A tutorial is any content material that teaches tips on how to do one particular factor. It might be a video or a PDF obtain with a numbered checklist of steps.

David Siteman Garland’s 7 Proven Steps to Creating, Promoting & Profiting from Online Courses appears to work properly for him– he’s been utilizing it for fairly a while now, though it was in all probability fast to create.


22. eBook

We don’t typically advocate eBooks as a lead magnet. eBooks don’t convert in addition to checklists or cheatsheets since they’re prolonged and troublesome to devour.

However, typically an eBook can work. For it to work, what you want is a strong profit. Why ought to somebody take the time to learn your eBook?

Derek Halpern’s eBook Get 5,000 Subscribers options an irresistible profit to their goal market.


Still, if somebody can obtain the identical outcome from a easy guidelines, then, by all means, give them a guidelines as a substitute. It’s not value spending weeks writing a whole eBook when you may get higher conversions from a PDF that took you 20 minutes to create.

You may additionally wish to try this put up on tips on how to make an e book popup to get much more leads out of your e book.

23. Guide

A information is much like an eBook as a result of iit’s a lengthier lead magnet to create. However, guides can work properly while you use them because the nurturing a part of your gross sales funnel to teach prospects on why they need to purchase from you.

Here’s an instance of a information from HubSpot: The Definitive Blueprint for Lead Management.

This works as a result of it educates their customers on why they want a lead administration product like HubSpot.


That stated, I’d encourage you to create some un-gated guides in your website. At OptinMonster, we wish to name these “mega guides.”

We’ve used mega guides on OptinMonster and our different net properties with nice success as a result of they generate a ton of natural search visitors. Check out our Definitive Guide to Email Marketing for example– it’s freely obtainable with no electronic mail optin required.

24. Report

Reports are good lead magnets for B2B companies, however they’ll additionally work in any trade that depends on knowledge, statistics, or analysis.

You can both analysis and accumulate the information your self or pull collectively knowledge from varied sources into one complete report.

Here are a few report lead magnet examples:

2016 Gartner Magic Quadrant for CRM Lead Management– the beauty of this report is that it has been “updated for 2016”, so on the time of this writing, it’s contemporary and new.


The YouTube Traffic Report– this report pulls collectively the statistics on YouTube visitors, so it didn’t require any in-house knowledge assortment to create.


25. Infographic

Infographics are the content material you’d possible use to drive web site guests since they accomplish that properly on social media. However, in addition they work properly as instructional lead magnets.

Think about it: many individuals want to visualise an idea earlier than absolutely understanding it. Instead of giving customers a bunch of boring textual content to sift by means of, why not illustrate your level with an infographic? This further element will make your lead magnet stand out a lot extra.

Here’s an instance of an infographic explaining profitable and unsuccessful individuals’s habits.


Does this infographic make the idea extra memorable and straightforward to digest than a plain textual content PDF?

26. Educational Video

Create a video to take your lead magnet additional than an infographic!

Videos not solely embrace a visible part, however they’ve an audio part as properly. Plus, you’ll be able to put actual individuals in entrance of the digital camera (or come on digital camera your self) to spice up your model.

But the very best half is movies have the next perceived worth, making them extra irresistible.

QuickSprout has a video course on Double Your Traffic in 30 Days. In their sidebar optin type, they’ve included a DVD mockup to drive dwelling the excessive worth of their lead magnet.


27. Educational Audio

Downloadable audio would possibly make the right lead magnet instance relying in your audience.

For instance, in case your preferrred buyer not often has time for studying or watching movies, they may choose to have one thing to take heed to within the automotive on their commute to and from work.

Remember: you’ll be able to all the time repurpose a video by stripping out the audio and turning it right into a lead magnet!

Here’s an instance from Marie Forleo: a motivational, free audio coaching to be taught “how to get anything you want.” I particularly love the rose gold iPhone mockup with earbuds, which completely depicts how one among Marie’s customers would take heed to their audio (e.g., they could obtain it to their telephone and take it to the gymnasium).


28. Webinar

Like video and audio lead magnets, webinars even have excessive perceived worth. They’re much more irresistible as a result of they’ve one other part: urgency.

Since dwell webinars solely happen at particular instances and should have solely a restricted run, they play on the “fear of missing out.”

Heck, webinars work so properly for lead era that Neil Patel turned their whole homepage right into a webinar registration web page!

Neil Patel's homepage

If you employ WordPress and are in search of an LMS plugin for WordPress to launch a webinar simply or a web based course, try our prime picks!

29. Event Tickets

Like a webinar, you’ll be able to supply free tickets to a dwell occasion in alternate for an electronic mail handle.

The finest approach to do that is by utilizing social media advertisements to push focused visitors to your optin type. Your audience can be people who find themselves desirous about your supply and dwell close to your in-person occasion.

We extremely advocate utilizing Facebook advertisements for this as a result of Facebook has probably the most highly effective concentrating on options out of every other social media promoting channel. Make positive you observe these 7 steps to optimize your Facebook advertisements for conversions.

30. Email Course

Email programs are pretty simple to place collectively as a result of they don’t require you to create something fancy or downloadable. It’s a easy electronic mail autoresponder sequence that teaches customers to perform one thing particular.

The better part about electronic mail programs is that they can be utilized to show prospects into clients.

Rick Mulready makes use of their electronic mail course referred to as 4 Facebook Ad Mistakes That Are Losing You Money to transform leads into clients for his or her FB Ads for Newbies course.


31. Free Book + Shipping

If you’ve a bunch of bodily books you’ve written mendacity round, think about giving them away as a lead magnet. All you need to do is accumulate a small payment to cowl your transport prices.

Want to know why this supply works so properly? Well, bodily books typically have greater perceived worth than eBooks do. When you supply a bodily guide without spending a dime, it’s an irresistible deal.

However, as a result of the consumer has to tug out their bank card to pay for the transport, this lead magnet thought pre-qualifies the very best leads.

In different phrases, you’ve not solely acquired a brand new lead, however you’ve additionally successfully acquired a brand new buyer—and current clients are a lot simpler to transform to the next supply than individuals who’ve by no means purchased something from you.

Here’s an instance of a free guide plus transport from Russell Brunson.


32. Sample Chapter

If you wish to keep away from going the free guide route, you might pull out one chapter and supply it as a free pattern.

Make positive the pattern is digital and immediately downloadable so your customers can get on the spot gratification.

33. Sample Video/Clip

If your product takes the type of a video or video, pull out a pattern video or a pattern clip and alternate that for an electronic mail handle.

In the case of an info product referred to as The Copy Cure, you’ll be able to entry their Copywriting Class Free Sample by coming into your electronic mail handle.


34. Sample Audio Clip

A pattern audio clip works properly as a lead magnet, too (even when your product is a video).

Erin Stutland’s product consists of exercise movies, and their lead magnet supply is a free audio exercise.


35. Free Coaching Session

If you’re a coach or supply a service, you might present a free teaching session in alternate for an electronic mail handle.

The beauty of teaching classes is that they get your prospects on the telephone with you, and people individuals often anticipate to listen to your pitch on the finish. This could be an efficient approach of buying high-end shoppers.

Chris Lema costs per minute for his or her teaching classes, however he might supply them without spending a dime for a restricted time if he wished to push extra signups.

36. PDF Version

This is a type of lead magnets that’s so underutilized but easy to create.

All you need to do is locate your hottest weblog posts, save a PDF model of the weblog put up, after which supply it as a content material improve.

You’d be stunned how many individuals will optin to obtain the identical factor they simply learn in PDF type! The value-add right here is that they get to personal your weblog put up.

For instance, our 12 Proven Ways to Convert Abandoning Visitors into Subscribers obtain might simply as simply have been a weblog put up that we become a lead magnet.


37. Transcript

While we’re as regards to repurposing content material, why not repurpose a video by providing a transcript?

Although many individuals choose video for studying, many others choose studying. Making positive you’ve each learners lined is a good way to supply extra worth with the content material you’ve already created.

38. Audio Version

Similarly, you might supply an audio model of a written piece of content material.

UX designer Paul Boag usually information an audio model of their weblog posts. However, he might simply as simply gate the audio model behind an optin type and generate extra leads!


39. Summary/”Cliff Notes” Version

Do you’ve a protracted, in-depth information that your customers love? Package a summarized model of that right into a lead magnet.

You can even share what you’re studying from different influencers in your trade by providing your “cliff notes” model of their presentation or guide.

40. State of the Industry

This is one other nice lead magnet thought for B2B companies. It’s the identical as a report, besides that it focuses on new trade tendencies.

Just understand that you’ll want to return out with new or up to date variations of your state of the trade report usually (often annual).

41. Predictions

To change into a pacesetter in your trade, make some predictions about your trade and publish them as a downloadable lead magnet.

People love to listen to predictions about what to anticipate to allow them to bounce on upcoming tendencies.

For instance, in the event you’re within the vogue trade, you might provide you with an inventory of vogue predictions for the next 12 months. Or, in the event you’re a marketer, you might predict what the state of electronic mail advertising will appear to be subsequent 12 months.

42. Mind Map

Mind maps clarify a fancy topic in a digestible approach. And as a result of they don’t require an excessive amount of element (basically an overview), these lead magnet examples are actually fast to place collectively.

When creating thoughts maps, we like utilizing a free MindMeister device. Their drag-and-drop builder makes thoughts maps tremendous simple to create, they usually all the time look clear {and professional}.


Delivering one among these lead magnets with OptinMonster is straightforward– you will need to paste the thoughts map URL into your optin type’s success theme.

43. Recording/Replay

Are you presenting any dwell webinars? You can repurpose these webinars by saving the recording and utilizing that as a lead magnet.

Kissmetrics gives a library of recorded webinars you’ll be able to select from in alternate on your electronic mail handle.


44. Audio Book

Have an eBook that your viewers loves? Repurpose it by recording an audiobook and gating it behind an electronic mail optin type.

Remember what we stated earlier about eBooks not being the best lead magnets as a result of they’re so lengthy to digest? And bear in mind how we additionally stated that un-gated mega guides are highly effective property you’ll be able to create to drive visitors to your website?

Well, right here’s an thought for you:

  1. Turn your eBook right into a traffic-generating mega information by transferring it to 1 large lengthy web page in your website.
  2. Generate leads by including a name to motion (CTA) to obtain your audiobook model.
  3. Win and win!

45. SlideShare

Did that you could flip one among your SlideShare displays right into a lead magnet?

SlideShare has a built-in lead era device that permits you to convert your SlideShare

viewers into electronic mail subscribers. All you need to do is observe our step-by-step tutorial right here (see #7).

SlideShare lead gen

46. Roundup

If you’ve ever written a roundup weblog put up, you’ll know that these are widespread and straightforward to place collectively. Plus, you’ll be able to create a lead magnet from it.

A roundup put up is an inventory of ideas or methods from different specialists in your trade. To write one, it is advisable interview individuals and pull all quotes into one large put up.

For instance, we wrote a well-liked roundup put up asking eight seasoned website positioning specialists for his or her finest recommendation. Now, we might have interviewed much more than eight individuals. It’s simpler than you assume to get influencers to reply to a request like this since you’re providing them publicity, which is what they need! So, we might have interviewed much more specialists after which provided the entire roundup as a “freebie” obtain.

Or, we might have summarized all of the professional responses into actionable takeaways and packaged that as a lead magnet.

Either approach, it could make for an ideal content material improve to an already high-performing put up.

47. Newsletter

Sometimes your electronic mail e-newsletter is so irresistible that it’s the lead magnet.

A fantastic instance is a enterprise referred to as The Hustle. The Hustle sends you a humorous, entertaining electronic mail every morning with all of the day’s prime tech and enterprise information.


The better part about this lead magnet instance is that the subscriber already expects the emails.

Although we have to learn how low their unsubscribe charges are, we’d assume that The Hustle is doing fairly properly in that division.

48. Vault/Library

Do you’ve a lot of completely different instructional lead magnets? Give your customers the choice to entry them abruptly by placing them collectively right into a “vault” or a digital library in your website.

All you want is one large web page in your website with the hyperlinks to obtain every of your lead magnets and put that web page behind an optin type. It’s a easy method to give extra worth to your customers with the lead magnets you’ve already created.

Entertaining Lead Magnet Ideas

Some lead magnets don’t should be significantly helpful or instructional– they’ll entertain.

Let’s check out some entertaining lead magnet examples.

49. Quiz

A quiz is probably the most entertaining lead magnet thought on this checklist, and that’s why it converts so properly!

A quiz has the consumer reply a sequence of questions after which spits a outcome. But to get the outcome, you’ll should enter your electronic mail handle.

Rachel Ray had a quiz on what sort of clutterer you’re.


Hostel Bookers created a quiz about what sort of traveler you’re.


Forbes had a quiz that helped potential school college students discover the right school.


To create a quiz like this, you should utilize a device like Qzzr. Qzzr additionally permits you to drive social visitors to your quiz and generate leads.


50. Survey

A survey is principally on your profit/market analysis. However, a survey can be utilized as a lead magnet with a compelling name to motion.

For instance, you might ask customers looking your website for some time to present you suggestions on their expertise and enable you enhance your web site. You’d be stunned how many individuals take pleasure in taking the time to offer you their suggestions!

Make positive you employ a device like OptinMonster to current the survey solely to customers who’ve visited at the least 4 pages in your website. It can be bizarre (and annoying) to ask a model new customer to fee their “experience” on the primary pageview.

51. Giveaway

One of the simplest lead magnet thought is the giveaway. Who doesn’t love the chance to win free stuff?

If you need your giveaway to be efficient, nevertheless, be sure that it does two issues:

  1. Qualify your leads by providing a related prize (one thing that solely your preferrred buyer would need– not one thing like an iPad or a laptop computer that anybody and their brother would need)
  2. Incentivize individuals to share (you are able to do this by providing extra entries for every social share)

52. Manifesto

A manifesto is a straightforward declaration of your values. Its an ideal lead magnet thought as a result of your preferrred viewers will naturally be drawn to it.

Jeff Goins wrote The Writer’s Manifesto: Stop Writing to Be Read & Adored, resonating with their viewers and changing into an efficient lead magnet.


53. Comic Strip

Ever considered utilizing a comic book strip as a lead magnet?

When CopyMonk launched its first cartoon, it went viral within the copywriting neighborhood.


And when one thing is that widespread, it’s simple to see how individuals would signal as much as get extra.


People love quotes from influential individuals or quotes that encourage.

Mastin Kipp created a whole enterprise by delivering inspirational quotes through their “daily love” electronic mail e-newsletter.

Their enterprise has advanced quite a bit since then, however they nonetheless gives every day inspiration/ideas as their lead magnet.


55. Desktop Wallpaper

Are you an artist, designer, or photographer? If you’re in a visible/artistic discipline of enterprise, think about freely giving a few of your work as a desktop wallpaper obtain.

The neatest thing about desktop wallpaper is that it continually reminds you of your model. This could be a good way to ensure a lead thinks of you when interested by who to rent for his or her subsequent photoshoot or design challenge.

56. Mobile App/Game

A free cell app or sport gives the right excuse to ask for an electronic mail handle.

Ask customers to create an account with you to make use of your app. Then, you’ll be able to ship them emails to assist improve their engagement and encourage them to purchase your premium product.

Businesses wish to create communities to have a dialog between their model and prospects.

Communities are additionally a spot the place customers can work together with one another, and that’s a extremely priceless factor that many individuals are keen to pay good cash for (not to mention give their electronic mail addresses).

Here are some community-building lead magnet examples.

57. Challenge

One of my favourite lead magnet examples is that this 30-Day Green Smoothie Challenge from Simple Green Smoothies.


There are a number of the reason why this lead magnet thought is so genius and it is best to think about doing a problem as a lead magnet too.

  • Anyone who takes them up on this supply might be a extremely certified lead. They increase their fingers and say, “I want green smoothies!”.
  • Challenges with a begin and an finish date have urgency. This makes the supply that rather more compelling.
  • Challenges construct model consciousness by fostering a way of neighborhood– everyone seems to be doing the problem collectively on the identical time.
  • Challenges make it a lot simpler to elicit desired conduct by means of peer stress. Most individuals wouldn’t have the self-discipline to drink one inexperienced smoothie a day for 30 days, however they’re more likely to leap on the bandwagon when challenged to take action.

58. Membership Site

Are you interested by creating your membership website? Consider providing free registration.

My Copyblogger Membership is a superb instance of utilizing a membership website as a lead magnet.


We particularly love their use of social proof and their worry of lacking out. This neighborhood accommodates “over 334,000 smart online marketers”, and all these individuals “have a head start” on you. Better join now, so you’ll be able to keep caught up!

Plugins could make it tremendous simple in the event you’re a WordPress consumer desirous about organising your membership website. Check out our prime picks for WordPress membership website plugins!

59. Facebook Group

I’ve personally used Facebook teams as lead magnets with nice success. It simply goes to point out that individuals do worth communities.

For instance, we used to supply a personal Facebook group + a free health problem for pregnant girls who wished to remain wholesome and match all through their being pregnant.


I examined a number of gives as a substitute, akin to a guidelines of workouts each pregnant girl ought to keep away from. However, the Facebook group/problem supply outperformed the opposite lead magnets, leading to 43-cent leads on common!

60. Slack Group

Depending in your goal market and the place they hang around on-line, there could also be different choices than a Facebook group. However, you might supply a Slack group as a substitute.

If you’ve by no means heard of it earlier than, Slack is an app that permits you to ship on the spot messages to teams of individuals. This generally is a enjoyable and highly effective method to construct a neighborhood round your model.


Bottom of Funnel Lead Magnet Ideas

Ordinarily, while you consider lead magnets, the underside of your gross sales funnel isn’t the very first thing that involves thoughts. Usually, the aim of a lead magnet is to maneuver top-of-funnel prospects into the center of your funnel or the analysis section.


However, not all buyer journeys are that linear. Sometimes a prospect nonetheless wants to present you their electronic mail handle, however they’re already interested by shopping for your product. Maybe they had been referred to you by somebody, or they’ve learn opinions about you on one other website.

It can be finest in the event you had been ready for these scorching prospects by constructing lead magnets on the backside of your funnel.

Let’s take a look at some bottom-of-funnel lead magnet examples.

61. Free Trial

If you’ve ever shopped for an app or a software program device, you’ve in all probability seen many of those lead magnet examples with out even realizing it.

Most software program corporations may have an enormous name to motion to enroll in a free trial or demo on their homepage. Why? Because that’s how they get your electronic mail handle.


But you could be one thing apart from a software program firm to learn from a free trial lead magnet.

SnackNation gives a free pattern field of their product. They ask on your work electronic mail handle (no bank card required). Now that’s a reasonably irresistible supply!


62. Coupon

A coupon works properly on the backside of your funnel as a result of most individuals who make on-line purchases like to buy round for offers. Your model ought to be there to present these individuals what they’re in search of (in alternate for his or her electronic mail addresses, in fact).


63. Case Studies

Prospects on the backside of the funnel like to learn case research. This lead magnet thought might give them the final push they should purchase your product.

Back when Upwork was nonetheless oDesk, that they had a lead magnet referred to as Make It Work: Smart Advice From Real-Life Clients Who Found Success Using Online Work. This is just a compilation of case research from individuals who used their service, packaged in PDF format.


64. Waiting List

Do you’ve an upcoming product launch? You can use a waitlist to gather the emails of prospects on the backside of your funnel.

For instance, a web based course referred to as “B-School” is barely obtainable as soon as per 12 months. If you wish to purchase it proper now, you’ll be able to’t! Instead of a “buy” button on the product web page, you’ll discover a “tell me more” button subsequent to an electronic mail optin type.


This approach, they’ll accumulate the e-mail addresses of bottom-of-funnel prospects all year long and construct anticipation for this system.

65. Early Bird Discount

It can be finest in the event you provided an early chicken low cost to sweeten the deal of getting in your waitlist. This is a good way to reward your most enthusiastic prospects on the backside of your funnel.

66. Free Shipping

Free transport is a type of issues that everybody desires in relation to purchasing on-line. If somebody is shut to creating a purchase order, free transport is likely to be the supply that seals the deal.


67. Free Consultation

Many attorneys supply free consultations as lead magnets. This may be an ideal bottom-of-funnel supply for you in the event you supply a service.

The neatest thing a few free seek the advice of is that it offers you a pure excuse to ask for the e-mail handle, telephone quantity, and different related info. If it is advisable shut somebody over the telephone, this can be a pure alternative.

68. Free Quote

Instead of a free session, you might supply a free quote. Here’s how Liberty Mutual does it.

First, you’ll be requested to enter your zip code and click on on the “Get a Quote” button.


Then, you’ll be directed to a different web page the place you’ll be requested to enter the remainder of your info.


With most lead magnets examples, you’d solely be capable to ask for a little bit info upfront. However, as a result of a free quote is on the backside of your funnel, these prospects are extra keen to present out their detailed info.

69. Catalog

Finally, you probably have a product catalog, bear in mind to supply it as a lead magnet on the backside of your funnel! Just bear in mind to ask for his or her electronic mail handle on the order type.


How To Distribute Your Lead Magnet

Creating the best lead magnet template on your viewers is barely half the battle. The different half is getting it to the best individuals, in the best locations, and on the proper time of their buyer journey.

That’s the place a device like OptinMonster is available in:

optinmonster new homepage

OptinMonster is the world’s #1 lead era toolkit. It permits anybody to rapidly and simply create “optin campaigns” to distribute their lead magnets in a extremely focused approach.

“Optin campaigns” are stuff you’re already acquainted with, like popups, floating bars, gamified wheels, and far more.

With these campaigns, you’ll be able to slender in in your audience, enhance their buyer journey, and improve your conversion charges concurrently.

Here’s the way it works:

Everything begins with deciding on one among OptinMonster’s 50+ pre-made lead magnet templates:

optinmonster templates

These designs are prepared to make use of out of the field and can prevent time, cash, and complications within the marketing campaign creation course of.

From there, you’ll possible wish to make a number of modifications to showcase your lead magnet.

OptinMonster has an inline textual content editor that permits you to customise your distinctive message, so you’ll be able to higher resonate together with your audience:

inline editor with shopping template

And if you wish to add new options, you don’t want coding or tech expertise.

Everything could be achieved with a drag and a drop:

Drag an drop builder basic dark template

This helps you to add new options like:

  • Images
  • Video
  • HTML
  • Chatbots
  • Icons
  • Buttons

And far more

And since all of the options are made up of “blocks,” every little thing falls neatly into place each time.

But as soon as the marketing campaign is prepared and your lead magnet appears to be like good, you continue to want to focus on these messages to the best individuals.

You’d use one among OptinMonster’s many concentrating on guidelines. Some examples embrace:

  • Exit-Intent® Technology: Recover abandoning customers as they’re actively leaving your website for good.
  • OnSite Follow Ups®: Avoid ‘popup fatigue’ by displaying new messages to returning customers.
  • Geolocation: Target individuals based mostly on their bodily location.

Though many others exist, these are just some examples of OptinMonster’s concentrating on guidelines. And these are the identical ways in which corporations like Crossrope exploded their checklist by 900%.

Or how Shotkit provides 40+ NEW results in their website each single day.

From there, you’ll be able to leverage the complete energy of automation! By that, we imply OptinMonster integrates with 50+ Third-party instruments like electronic mail service suppliers, Zapier, webhooks, and extra.

That means you’ll be able to create a lead era system that works on autopilot.

Ready to get your lead magnet in entrance of your viewers? Click beneath to begin your 100% risk-free OptinMonster account right this moment:

Create High Converting Optin Campaigns Today!

BONUS: Done-For-You Campaign Setup ($297 worth) Our conversion specialists will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click right here to get began →

If you’re interested in what number of of your subscribers obtain your lead magnets, right here’s tips on how to observe downloads in Google Analytics and WordPress.

And that’s all for right this moment! Now it’s your flip.

Go forward and decide one among these high-converting lead magnet concepts, after which tweak it to create your personal. This will drastically enhance your digital advertising efforts.

We hope you loved this text. If you probably did, you’d wish to try the next assets:

These posts gives you extra info on monitoring the success of your lead magnet campaigns and retaining clients as soon as they’ve transformed.

Published by Farjad Taheer

Farjad Taheer by no means misses a Liverpool FC sport; he is a foodie and an expert content material marketer. When off-screen, you’ll possible discover Farjad understanding, spending time with household, or hanging out together with his mates.

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