Hopefully, by now, it’s pretty obvious to say that your brand should have a digital-first mindset when it comes to marketing. For just about every B2C brand, the digital world… How Brands Can Align the In-Store and Digital Experience – MessageGearsRead more
Month: July 2022
Should You Prioritize Opens or Conversions in Email Marketing?
Opens and conversions are two of the most commonly tracked metrics in email marketing, representing two different yet important actions that email recipients can take. Which one should your campaign… Should You Prioritize Opens or Conversions in Email Marketing?Read more
Important Features In Email Marketing Software – Infographic
RedCappi was established in 2012 with the idea that growing a business through email should be easy—so easy a baby could do it. That’s why we set out to create… Important Features In Email Marketing Software – InfographicRead more
Inbound vs. Outbound Email | Twilio SendGrid
Given that inbound marketing returns an average 3x greater than outbound, you may be wondering: is email inbound or outbound marketing? The short answer is that it can be both. … Inbound vs. Outbound Email | Twilio SendGridRead more
What is Email Marketing Automation? – Jarrang
Have you ever had an email land in your inbox immediately after making a purchase? Or, had one of your favourite brands email you a discount code on your birthday?… What is Email Marketing Automation? – JarrangRead more
Helping Those Struggling With Accessibility
There was an interesting online article entitled ‘Essential services websites in UK should be accessible to all’. It’s not aimed specifically at email marketing but the problems identified, which include… Helping Those Struggling With AccessibilityRead more
Cordial Raised $50MN in Series C » emailexpert
Cordial raised $50 million in a Series C venture round to drive personalized experiences for consumers. NewSpring led the round with new investor ABS Capital. This round brings the total investment in Cordial to $85 million including… Cordial Raised $50MN in Series C » emailexpertRead more
The What’s & Why’s of Email Marketing
New to Email Marketing and want to know what email marketing is? The oldest form of digital communication, email remains the most popular when it comes to usage. Yes, there… The What’s & Why’s of Email MarketingRead more
Building Password Reset Emails [Design and Best Practices] — Stripo.email
When it comes to data security, users need to be sure that you are on their side. At the moment when they need to change their password, you should provide… Building Password Reset Emails [Design and Best Practices] — Stripo.emailRead more
Debunking the 4 Most Popular Email Marketing Myths
Email marketing is an important part of any wide-reaching, holistic digital marketing campaign. With email marketing, you can reach customers who rarely visit your online shop, bring people who have… Debunking the 4 Most Popular Email Marketing MythsRead more
