Month: September 2021

ANA Email Experience Council Releases Email Marketing Best Practices The email compliance area is ever growing, changing, and impactful as we continue to witness an evolution in the development of… 10 Building Blocks for a Successful Email Marketing Compliance Strategy – EEC – Email Experience Council – ANARead more

Imagine if CASL was passed without first having a public comment period so businesses and other organizations could have their voices heard? Imagine if GDPR went into effect 3 months… Email Privacy ‘Regulation’ in the Age of Big Tech – EEC – Email Experience Council – ANARead more

The restaurant industry is gaining immense popularity in recent times due to its digital adoption, and people’s admiration for the food keeps on increasing. The restaurateurs are leveraging the power… Email Marketing Made Easy for Restaurants: 5 Best Software to ConsiderRead more

We know that great customer engagement translates into great customer experiences, which leads to happier, loyal customers who not only spend more, but also become great brand advocates. And a… The value of an omnichannel customer engagement hubRead more

An email marketing strategy is essential to driving success with your campaigns while providing revenue to your business… Yet, it remains a critical challenge for many email marketers. In this… ON-DEMAND WEBINAR | 5 Steps to Review + Improve Your Email Strategy – Pinpointe Marketing BlogRead more

Email marketing has undergone some fairly dramatic changes in the past 10 years, both from a strategic and technical standpoint.  Gone are the days of sending mass emails to your… Personalising emails using dynamic content – Enabler | Email SoftwareRead more

Let’s face it! Customer data-driven marketing is the future of email marketing. Leveraging consumer insights to fashion your communication with them takes the wretched hit and miss approach out of… Why is Customer Data Fundamental to Email Marketing? – Pinpointe Marketing BlogRead more

In short, the goal of the optimal customer engagement model is to collect data and events to create a loop of intelligence in personalising the ideal customer experience across the… Why an omnichannel customer engagement hub is keyRead more

Advancements in technology and digitization have left no stone untouched when it comes to business expansion. Today, businesses are using modern technology tools and marketing techniques to spread words about… Don’t Use These Words To Ensure Successful Email Marketing CampaignRead more