2020. Finally, it’s over! » emailexpert


When in reality, there were plenty of fireworks, but not the kind we intended.

Who would have thought 2020 would have turned out like this? Typically when I wrap up the year, it ends up being an excuse for me to reminisce, smile as I recall the fond memories that past by (usually very quickly). Still, there have been so many forgettable moments this year, and I don’t know about you, but it felt like 2020 had 48 months! It’s been a hard slog.

There were so many cancelled events this year. We had Glastonbury; the Olympics, Paralympics in Tokyo, the European championships, and a whole host of sporting events. And of course our dotdigital Summit. We were looking forward to delivering a bigger and better even than we’d ever put on before, but that was canned. Thanks, 2020.

Things weren’t all bad I guess, Ant & Dec managed to bring us I’m a Celebrity from Wales. We managed to release Hitting the Mark early on in January to ensure that you knew who the mover and shakers were in the world of eCommerce marketing and what tactics you should be adopting to help futureproof yourselves. We also managed to bring you the dotties virtually for the first time, and I’d like to think that was somewhat a success. We want to thank all our clients and partners for helping to make the event such a success. There was an unbelievable amount of entries this year; a year when I’m sure you all just wanted to focus on yourself and your businesses, but you found the time to enter. Thank you.

At the turn of the new year, it’s customary to make resolutions and make plans for what you’re going to pledge to do more of or improve. I asked that we all focus on the customer experience because 86% of buyers are willing to pay more for a great customer experience.



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