The Book – Email Marketing Rules

Email advertising’s power is matched just by exactly how exceptionally misinterpreted it is.

Email Marketing Rules debunks this crucial network, taking you detailed via 150 finest methods, supplying comprehensive tactical lists, as well as offering you tactical structures for lasting success.

Updated as well as significantly increased, the third Edition of Email Marketing Rules will certainly assist you…

  • Set the best program objectives by understanding “deep metrics” as well as correctly translating project, network, as well as customer metrics
  • Build high-performance checklists by determining important customer procurement resources, making use of proper consent methods, as well as handling inactives sensibly
  • Ensure your e-mails are supplied by comprehending the elements that create inbox suppliers to obstruct senders
  • Craft appropriate messaging with efficient subject lines, smart layouts, as well as clever targeting
  • Automate your messaging so you deal with minutes that matter as well as develop very appealing customer trips
  • Develop strong operations that prevent mistakes as well as quicken manufacturing

>> Buy the paperback
and afterwards obtain the electronic variation absolutely free through Kindle Matchbook.

>> Buy the Kindle version, which is legible on any kind of gadget with the free Kindle Reader app.

Praise for the third Edition of Email Marketing Rules

“One of the best Digital Marketing books of all time.”

“Chad is dead on with this book. Stop chasing the next new thing and get good at email.”
Joe Pulizzi, Founder of the Content Marketing Institute; writer of 5 publications, consisting of Content Inc. as well as Epic Content Marketing

“In a world where attention is currency, email marketing is more critical than ever. Email Marketing Rules is timely, relevant, and necessary. Highly recommended!”
Jay Baer, President of Convince & Convert; writer of Hug Your Haters

“Chad is honestly one of the brightest minds in email marketing, and this book is the gold standard on email best practices.”
Mathew Sweezey, Principal of Marketing Insights at Salesforce; writer of Marketing Automation for Dummies

“Avoid leaving money on the table. Email Marketing Rules gives you a well-structured, easy-to-follow template for reviewing and improving your program.”
Dr. Dave Chaffey, CHIEF EXECUTIVE OFFICER & Publisher of; electronic advertising writer

“I train hundreds of email marketers and reference this book regularly. A must-have.”
Kristin Bond, Sr. Email Marketing Manager at Girl Scouts; Co-owner of Women of Email

“Chad White lays out the key ‘rules’ required to take your program to the next level. Ignore them and you risk being left behind by competitors.”
Loren McDonald, Marketing Evangelist, IBM Watson Marketing

“A clearly written guide…from a master of retail email marketing. A must-read.”
Don Davis, Editor in Chief of Internet Retailer Magazine

“Chad White is one of the top thinkers in the email world! Anytime I am asked how someone can learn more about email, I reference this book.”
Simms Jenkins, Founder & Chief Executive Officer of BrightWave as well as Author of The New Inbox as well as The Truth About Email Marketing

“The Wikipedia of email marketing. You simply can’t find a more comprehensive all-in-one resource.”
Justine Jordan, VP of Marketing at Litmus; 2015 EEC Email Marketing Thought Leader of the Year

“Chad White provides a clear reminder that email marketing done right remains one of the most powerful marketing tactics available today. Read this book.”
Jeffrey K. Rohrs, Chief Marketing Officer of Yext; writer of TARGET MARKET

“Incredibly thorough and packed with the most useful content of ANY book on email marketing!”
Joel Book, Senior Director of Digital Marketing Insight at Salesforce

“If you only read one book about email marketing, read this one.”
Douglas Burdett, Principal of Artillery; host of the Marketing Book Podcast

Buy on
>> Buy the paperback
and afterwards obtain the electronic variation absolutely free through Kindle Matchbook.

>> Buy the Kindle version, which is legible on any kind of gadget with the free Kindle Reader app.

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