Month: December 2017

You might have come across some (or all) of the following in your emails: Email starting with Hello [FirstName], Hello [FIRST_NAME LAST_NAME] or simply Hi Emails with dog food suggestions… Email Personalization Mistakes to AvoidRead more

As email marketers, we all have always highly desired to befriend Outlook, but thanks to the limited support, most HTML emails look real disaster in Outlook versions. Take larger font… DPI Scaling in Outlook 2007-2013 – Achieving it like a pro! – Email UplersRead more

2017 brought quite a bit of change to the email landscape. With consumer behavior being heavily influenced by the “on demand” nature of society, everything from deliverability to design was… 5 Trends and Learnings from 2017 – EEC – Email Experience Council – ANARead more

Email marketing professionals gathered in Return Path’s Park Avenue 41st floor Headquarters in New York City for networking, food, drinks, and a lively discussion at the Email Experience Council 2017… Top Email Myths Busted at the NYC EEC Meetup – EEC – Email Experience Council – ANARead more