Is Your Opt-In Experience Fitting Best Practices?

Pop-ups catch a pretty bad rap. And while it’s pretty understandable …

We’ve all been there.

… fact of the matter is that they can be pretty beneficial for your business. So while we aren’t saying all pop-ups are good, we are going to break down the quick why and how of leaving customers with a good experience after they encounter your opt-in.

The Benefit

On average, brands that use the pop-up opt-in experience will garner 400% more opt-ins than a site that sticks to the inline method. So how can you do the same? Well …

Best Practices

When it comes to creating a smooth opt-in experience, or at least one that won’t make a potential customer leave your site for good, there are a few things to keep in mind:

  • Make sure the pop-up is eye catching
  • It should only display for unique site visitors
  • Keep the copy short and sweet
  • An incentive to opt-in is always nice
  • Make sure a welcome message is triggered as soon as the signup process is complete
  • Make sure there’s a clear “No Thanks” option

Brands That Did It Right

To help put a better visual to those tips, we wanted to share with you some brands that, in our opinion, did a pretty good job with their opt-in experiences. They hit all the right notes, and are good examples to look at when you’re crafting yours:





Kate Spade


One Last Thing

WhatCounts just rolled out the Beta version of its new form builder. We wanted to make it simple to use, and a feature that’ll help bolster your email marketing without taking up too much of your time. Feel free to check out the demonstration we recently did of it here.

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